Prior to co-founding DPR Communications, Lorena Riffo Jenson spent 10 years in the public and private sectors, working as a manager and director for various agencies in Utah state government. Her extensive education, diverse background, and skills have placed her in multiple positions of management, such as managing business development programs for the State of Utah, overseeing corporate filings and business registrations for the state, and managing Utah’s hosting program during the 2002 Olympic Winter Games. Her public involvement background comes from serving as a marketing manager for Envision Utah, a public/private partnership for quality growth.

Lorena holds a bachelor’s degree in sociology from the University of Utah, a master’s degree in public health from the University of Utah School of Medicine, and a Juris Doctorate from Brigham Young University’s J. Reuben Clark Law School. She is a current member of the Utah State Bar and a past member of the Salt Lake County Board of Health. Lorena’s public health background also includes serving on the board of directors for KSL’s Family Now public service announcement program. She participated on the board of Families and Women for the State of Utah, and she authored a chapter on immigration for the book, Women and the Law.

Lorena is a past president and current member of the Utah Hispanic Chamber of Commerce board, and currently serves on the following boards: Children's Dance Theatre board, United Way Salt Lake board, University of Utah Hospital board, University of Utah Board of Trustees, and the Utah Hispanic Business Leadership Foundation (Somos) board.

Lorena is a native of Chile, and is fluent in Spanish and proficient in French.